let's get to know each other

Who the F*** are we?

At Panashe, we have taken on a mission:

HELP YOU BE PROUD OF WHO YOU ARE.

Whether you are extroverted, introverted, nonchalant, homebody, a little sugar or a real mule-head, we put a lot of love (and humor) into designing clothes and accessories that allow you to express your personality 100% and without concession.


Even the worst in you! Because that's what makes you so charming

Originality

A casual style but with that little extra touch of originality. If your personality is unique, your style should be too!

Authenticity

Our goal: to create designs that you can relate to and (most importantly!) that will make you smile.

Lightness

Here, we like people who don't worry. Life is short and already too serious not to take style as a game.

Audacity

We're inspired by these people who aren't afraid to be themselves and live their lives like no one is watching.
the girl behind panashe

"Hi! I'm Léa, the founder of Panashe...

Thank you for taking the time to get to know us. Let me tell you why this brand was born...

Embracing my personality, with all its flaws and qualities, and daring to express it without fear of other people's gaze are the two great quests of my life.

I believe there's nothing more powerful than being 100% yourself in order to feel free and live your life with panache (now you start getting it right?)

However, like many of us, it hasn't always been easy to dare to be myself.

During my teenage years, I often had the impression of being "too much": too exuberant, too present, too self-assured, too much like this, too much like that...

So that one day, I ended up shutting myself away in a tiny box, leaving no room for my personality to express itself, but at least I couldn't be blamed for anything anymore.

And then, finally, I turned humor into my weapon.

I learned that with a little sarcasm and self-irony, I could blow up that box and kick all those people who had criticized my personality to the curb.

Obviously, the journey is not over.

Being proud and daring to stand up for yourself is the work of a lifetime

So that's why I created Panashe:

I want to create clothing and accessories that help us be proud of ourselves.

I want to give us a little boost everyday to detach ourselves from judgment and assert ourselves.

And I want to remind you that, even with your flaws, you are surely an amazing person :)

As we say here, Bad Attitude But Good Vibes baby! "

- Léa

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read our commitments

the slow fashion revolution

Launched in 2023, in France, it was inconceivable that our company would participate in the social and environmental disaster that Fast Fashion represents...